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The golfing icon has unveiled his new line of golf and lifestyle apparel after splitting from his business partner of 27 years.
Tiger Woods has announced the creation of his own line of golf clothing in a new partnership with TaylorMade.
‘Sun Day Red’ - a clever play on words, named after Woods’ iconic red shirts he’s famous for wearing during the most important Sunday games - is set to shake up the world of golfing attire, as well as general lifestyle attire, with options for men, women and children - including footwear.
The move was made alongside the announcement that Woods would be returning to the PGA Tour to compete in the Genesis Invitational, beginning February 15th.
In a press release uploaded to the official Sun Day Red website, Woods was keen to emphasise his experience and appreciation of golf attire across his impressive career. Highlighting how this has helped him secure the knowledge, drive and opportunity to form his own brand, which he claims will “redefine what golfers expect from their attire.”
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” said the hall of famer.
“There are things that I could tell you that no one knew I was doing over the years. I'm ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it's on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”
What is Sun Day Red - Tiger Woods’ new clothing line?
Rather than focusing solely on golf attire, Sun Day Red is set to serve both enthusiastic golfers and the general public with clothing that is comfortable, stylish and athletically practical. The release states:
“Sun Day Red… It's a culmination of Tiger's extensive experience, a brand built on the belief that apparel can be both a marker of style and a tool for performance. Pieces that will feature never-seen-before patterns, fabrication, and technical detailing intended to elevate all levels of play, while other designs will combine advanced temperature-control materials with modern lifestyle silhouettes for an entirely new look for versatile performance wear.”
By the sounds of it, Woods and Sun Day Red will attempt to appeal as much to everyday sportswear fans as well as hardcore golf enthusiasts who seek the most innovative and modern advancements.
But at the centre of it all will be a new, iconic logo - an unmistakable Tiger featuring 15 stripes to represent the number of Majors Woods has captured. Impressive yet minimalist, it is surely set to become as synonymous with the multiple-time champion as it is with the clothing.
TaylorMade, who have facilitated the production of Sun Day Red clothing, reportedly worked closely with Tiger to bring his vision and values to life. In a recent interview, TaylorMade CEO, David Abeles, was keen to get across the universal appeal Woods’ new brand will hopefully have with consumers:
“(Sun Day Red will be a) ‘lifestyle brand’ for both sports fans and non-athletes and will include apparel — even cashmere sweaters — and shoes.”
Tiger Woods’ Sun Day Red price
While there are no official advertised prices at the time of writing, the New York Times is reporting that the cost of Sun Day Red attire will start at $115, with the most expensive items clocking in at $350.
Polo shirts will be available in a price range of $115 to $175, while the cashmere sweaters will fall between $250 and $350. So it’s safe to say Sun Day Red will be luxurious to say the least and will undoubtedly draw the attention of golfers everywhere.
Sun Day Red release date
The first instalments in the Sun Day Red clothing line are set to be released in the United States on May 1st 2024, with international dates to follow.
Stay tuned to Clarkes Golf for more information on Sun Day Red products as they become available!
