"You optimize and test again... It goes through that constant cycle of talking to players, testing with players, robot testing, testing in the lab, and optimizing those constructions... until we’re at a point where we have the best-performing products.”

- Mike Madson | VP Golf Ball R&D

Titleist challenged players to give them the most specific ways they could improve performance. Titleist have spent countless hours together on the range and followed players in practice rounds, all with one question in mind, “How could we make your golf ball better?”

AIM is engineered for performance and players using a Titleist golf ball with AIM are up to 35% more precise in aligning their putts.